Mr. Roth, principal consultant at Roth & Company, is an accomplished marketing executive with over 15 years of experience in the technology sector. His areas of expertise include product management best practices, competitive analysis, strategic planning, profitability management, and go-to-market sales and communications strategies. Craig has managed successfully the development and launching of over 15 hardware and software products and services, including cloud-based internet services, consumer and business grade VoIP and IP video telephony services, and e-commerce and other infrastructure platforms. Craig also has extensive experience building and managing cross-functional and specialized teams both domestically and internationally.
Craig’s experience includes serving as the President and Principal Consultant at his own company, Roth & Company, a marketing consulting organization specializing in helping clients to define their product and marketing strategies, manage product portfolios, analyze product profitability, improve product efficiencies, open new markets and launch new products. Craig has held many other positions in communications companies of varying size and scale, including AT&T, Pac-West Telecom, Xspedius Communications, Clarus Systems, and Pagoo.
Craig received his BA from the University of California at Berkeley and received his MBA from Thunderbird School of Global Management, graduating with honors. Craig speaks Mandarin Chinese and has spent years living and working in Asia.
Roth & Company